Federal Daily News
Union ad campaign targets federal pay and benefits legislation
- By FederalDaily Staff
- February 10, 2012
A federal employee union is launching a nationwide advertising campaign to push back at the increasing number of Republican bills in Congress that call for federal pay freeze extensions and cuts to federal benefits.
The American Federation of Government Employees said it would roll out new ads that build on the “Explain it to me, GOP” public relations campaign the union launched in December. The new effort will debut Feb. 12 with a television ad in the Washington area during the Sunday morning talk shows, AFGE said. The effort is timed to coincide with the union’s annual legislative conference in Washington next week.
The new ad features three federal employees from AFGE locals that represent Veterans Affairs Department nurses, Defense Department workers and federal corrections officers. In the ad, each of the employees asks GOP lawmakers for an explanation of how cuts to federal pay and benefits help put people back to work.
The TV ad also will appear early next week on a number of TV news networks, and a print ad will appear in a political newspaper distributed on Capitol Hill. AFGE said it also is providing the TV spot and print ad to AFGE locals for use in their communities.